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Case study: Targeting hard-to-find segments
Venture Direct, a company that has twice been recognized by INC. Magazine as one of the 500 fastest growing privately held firms, buys and sells more than $100 million in media annually. Among its numerous and varied services is DirectDegree.com, an online resource for both education providers and students seeking online degrees. A universe of non-traditional students (older, often married and employed full time), combined with non-traditional delivery means (online, web-based degree programs), represent the fastest-growing segment in education, a segment that is challenging four-year, feet-on-the-classroom-floor institutions of higher learning. Venture Direct asked Vente for new sources of leads and Vente delivered . . . the best and the brightest.
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